We have already arrived in 2020 and a topic interests both investors and those who intend to buy their first home: what will the real estate market look like in 2020? Will the country emerge from the economic crisis or is there still a negative period that will be reflected in the real estate sector? The questions are many and we want to understand what the real estate scenarios will be in the coming years.
With the historic fall in the average interest rate, everything indicates that financing conditions will get even better. Naturally, the real estate market presents a degree of volatility, as it is influenced by government decisions, changes in different parts of the market, major events, among other things that affect the public and companies. However, based on some current events, it is possible to draw some very realistic expectations.
To help you plan, we’ve listed here the main trends for the 2020 real estate market. Check Out!
Property Valuation
With the attempts to recover the economy, there is an expectation of an appreciation of properties for 2020 and 2021. Yes, if you have had a project stopped for years due to the devaluation, 2020 may be the year in which it will be sold. After all, you will have many more attributes so that you can offer them.
Of course, in previous years, many properties had to be sold at a “bargain price” in order to pay the bills and keep the year out of the red. And this, in the long run, ends up unbalancing the accounts. But with the heating of the economy, with access to credit easier and with more people interested in purchasing a property, the valuation happens practically and instantly.
Product recommendation
The real estate market audience appreciates recommendations for properties that are for sale or for rent. For this reason, the real estate company that carries out this practice approaches, favors and engages customers. Currently, software based on big data has the power to track consumer behavior and offer products according to their profile. However, in the future, companies will have their dissemination campaigns strictly based on data, such as age, sex, geolocation, etc. In this way, a customer who searches for duplex apartments will receive many real estate recommendations, useful content about the region and its average valuation.
Easier credit and lower interest rate
One of the trends in the real estate market for 2020 is the ease of access to credit and lower interest rates. As you can see, in the past few months the government has cut interest rates. And this means that there is a strong tendency to facilitate credit for those who want to buy their own property. The whole interest thing for the real estate market is when there are these trends, it means that more entrepreneurs will take money from fixed applications and put it to work. So, an important tip for all entrepreneurs is: stay on top of the country’s economy. Understand what is happening, where everything is going, what are the government’s objectives, etc. This will give you good insights for your business to prosper and have more prosperous days.
More efforts in digital areas
Having a good online presence is one of the strong points for 2020. The internet is no longer a future. And, if you have not yet adopted your real estate for this, it is time to do so. After all, there are countless opportunities available in the digital sphere. Here, you can do an incredible job of prospecting customers, targeting audiences and, of course, sales.
Therefore, an important step that you can and should take for 2020 is to adapt your entire team, systems, and physical spaces to take the online environment into account for all your sales strategies. Of course, a property is often a dream for most people and physical and face-to-face service has a strong appeal. But on the internet, you can find people who are not in your city. So, you will be able to reach and attract people that even you had no idea who might be interested in. The possibilities are endless and you need to take advantage of them before the competition does.
Emphasis is given to sustainable buildings
Finally, most real estate companies today are aware of the importance of sustainability in civil construction. Fluorescent lamps, rainwater reuse, green areas, among other things, contribute to the reduction of costs in a property in the long term, in addition to its appreciation in the eyes of the customer. More sustainable ventures, in addition to being beneficial to the environment, are more valued by the general public in recent years.
Concluding Remarks
The new trends for the real estate market in 2020 largely reflect technological changes and the digital transformation as a whole, so it is very important to keep up with developments in the real estate and financial sector in order to live the changes in real-time. Now that you know a little more about the real estate market trends for 2020, it’s time to prepare to maximize your investments in this area.
