Despite the swift economic slowdown due to the prevalence of Covid-19, a horde of businesses are taking a leap of faith to mitigate this crisis while also introducing innovative ideas and solutions to stay ahead of the crowd. Be it in unveiling a new avenue, deploying a novel technology or platform or at times amalgamating both, these businesses are leaving no stone unturned to stay connected with their target audience. In fact, some of these ideas are extensively creative, inspirational and purposeful, devised in accordance with the unpredictable and unsafe conditions we are currently exposed to.
Speaking of the safe dine outs, a wide range of restaurants across the world have started placing plastic shields around each diner that are easy to clean and disinfect, practicing rigorous sanitation, chefs being extra cautious and clean, and many other aspects. For those shopaholics who can’t personally visit their favourite stores, Streetify is helping connect consumers with local stores across U.K, U.S., Canada, India, and many other countries. All one has to do is visit Streetify’s website or app, virtually walk right into their favourite store, and view special cashback offers, deals and vouchers, garnered from a breadth of best deal platforms.
To cater to the everyday grocery requirements of people, a range of food delivery apps have added the delivery of groceries and essentials to their platforms through partnerships with grocery giants across the globe. For instance, Deliveroo in U.K, Instacart and FreshDirect in U.S., Swiggy and Zomato in India, and many other platforms have been contributing a great deal in furnishing people with essentials and groceries along with no-contact delivery of delicious and hygienic food. Besides, there has been a rise in innovations such as skip-checkout apps, smart grocery carts, automated shopping platform and many others at grocery chains for people to escape from long waits in queues.
On a vivid note of engaging with the customers, many companies are proactively adopting live streaming and Virtual Reality to conduct product launches, fashion shows and many other events over the web. Lanvin’s cloud fashion show during the recent Paris Fashion Week, Xiaomi’s recent 72-hour live streaming of its product launch, OnePlus’ live streaming of its 8 Series launch, YouCam Makeup’s free AR tech for customers to enjoy free AR experiences, beauty consultations and livestream beauty shows, are a few examples.
India has also seen its fair share of novel ideas and solutions to prevent the spread of Covid-19. Elevator buttons pose a grave threat of spreading the novel coronavirus through direct surface contact. Addressing this, Chennai Metro Rail Limited is on the verge of the unveiling elevator buttons that can be pressed with your feet instead of hands.
A mere brand name during these uncertain times of Covid-19 has made unbelievable strides in the market. For example, the Indian clone of TikTok app called Mitron TV, which resonates with the talks of PM Narendra Modi, has witnessed a great number of downloads. Clearly, a swarm of businesses worldwide have taken the right step to fight this pandemic with determination and hope.
As customers, let us keep supporting their ideas and solutions as much as we can while staying safe at our homes.
